Abstract

Aesthetics of silence is an indisputable international fact. Aesthetics is a positive response when the revival of contemporary social changes. Modernist aesthetic to great effect in "aesthetic" has been in and "social" life and death confrontations. Now, due to "material symbol" as a symbol of the "consumer society" to come, they had a cultural dimension of "social" becomes obvious in the way "culture" of, and it is symbolic, but also the aesthetics, This symbol - means nothing less than the commodity aesthetic logic and electronic media to achieve unprecedented social, then a general "aesthetic community" has impressively in the head. As a theoretical concept, "social aesthetic" because of this new reality and finally rising to the surface history of ideas. That aesthetics has been long dumb is widely acknowledged. A revival of aesthetics can be fulfilled only by its active response to the social changes nowadays. Under the heavy shadow of the Aesthetic Modernism, aesthetics has been since Kant standing in sharp opposition to society. However , Society in the new context of consumer society which features an object-sign is now becoming more and more culturized, ie, signed and simultaneously aestheticized. With the aid of the all-reaching commoditization and electronic media, moreover, this sign-aesthetics acquires its highest sociality it never has had before, and an Aesthetic Society has thus come to the fore. Fostered by this social change, Socio-Aesthetics matures and could jump out of the horizon of the intellectual history