Paradossi dello stile nella cultura globale. Un’analisi simmeliana [Paradox of style in the global culture. A Simmelian analysis]

la Società Degli Individui 32:135-152 (2008)
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Abstract

Il concetto paradossale di stile della vita in Georg Simmel ci permette di comprendere diversi aspetti dell’esistenza degli individui nella società contemporanea. Da un lato rende possibile analizzare la ‘estetizzazione della vita quotidiana’ che caratterizza l’attuale cultura del consumo globale. Dall’altro ci aiuta a comprendere aspetti della partecipazione del soggetto alla vita politica e sociale, non inclusi nel tradizionale concetto di cittadinanza. Tale prospettiva diviene chiara se il concetto di stile della vita è interpretato con il significato di legge individuale: un principio etico quotidiano che fornisce un senso alle sfere di vita altrimenti separate della modernità razionalizzata.Georg Simmel had a paradoxal concept of style of life, that enables us to understand many different aspects of individual’s existence in the contemporary society. On the one hand we can use this concept to analyse the “aesthetization of everyday life”, that is characteristic of the global consumer culture. On the other hand the Simmelian concept of style of life helps us to understand some different ways of individual participation in political and social life, ways that are not usually included in the traditional concept of citizenship. Such a perspective becomes clear if we consider the style of life as an individual law or an ethical principle for everyday life. Style of life becomes therefore a principle that helps us to give meaning to some life-spheres that otherwise would be parted from rationalized modernity

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