Abstract
The article focuses on the development of effective organizational, pedagogical forms and methods based on the cultural and historical traditions, customs and human values of the people, their implementation in practice, personal development, its comprehensive development in the spiritual and moral education of students in higher education. has been recognized. As noted in the article, as media technology becomes an important part of the educational process, various media materials, in particular, analytical materials about international life, lifestyle and education of the population of other countries, will expand the outlook of the youth of our country. In addition, through media education, students' media literacy will increase and their ability to perceive aesthetic and ethical media information will increase.