International Thomson Business Press (
1996)
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Abstract
Business ethics is a body of thought and practice which is of increasing relevance to business and society. This reader analyses the relationship between ethics and behavior, assessing the importance of ethical considerations in all the key function of any business: strategy, marketing, human resources, technological development. It conludes that ethics can play a key role in helping a company successfully deal with the rapid technological and structural change of today's business climate.