ABSTRACT Humans have been thinking with fire since ancient times. In elemental philosophy, fire is considered as one of the most important elemental technologies. Fire has allowed the building of our world by reshaping matter, by making the earth less inhospitable, providing warm shelters and chasing and attracting animals. In the current elemental turn in media theory, the material dimensions of fire as medium have gained importance. Fire, however, also has important epistemological, psychological, and symbolic meaning, captured by Gaston Bachelard (...) in a series of entangled “fire complexes.” This article focuses on these immaterial and subjective aspects of fire exemplified in a range of “matterphors” and combustive imagery of contemporary cinema to address its pyrotechnical dimensions and redefine media as affective fiery messages, interfaces, and environments. (shrink)