Connecting cognition and consumer choice

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Cognition 135:47-51 (2015)
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10.1016/j.cognition.2014.11.024

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References found in this work

Elimination by aspects: A theory of choice.Amos Tversky - 1972 - Psychological Review 79 (4):281-299.
Associations and the accumulation of preference.Sudeep Bhatia - 2013 - Psychological Review 120 (3):522-543.

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