Abstract

The current production of meat and the high meat consumption have negative effects on humans, animals and the environment. A sustainable reorientation of mass production and mass consumption is not possible. However, a technological solution is in sight: in vitro meat is presented as an innovation which may solve the problems of today’s meat production and consumption without giving up on meat. We interviewed experts and stakeholders and confronted them with the vision of this innovation. The results of these interviews provide an insight in current visions and imaginations of possible futures that shows which particular challenges result from assessing the emerging technology in vitro meat, also beyond in vitro meat itself.