Abstract
The idea of complementarity is one of the key concepts of quantum mechanics. Yet, the idea was originally developed in William James’ psychology of consciousness. Recently, it was re-applied to the humanities and forms one of the pillars of modern quantum cognition. I will explain two different concepts of complementarity: Niels Bohr’s ontic conception and Werner Heisenberg’s epistemic conception. Furthermore, I will give an independent motivation of the epistemic conception based on the so-called operational interpretation of quantum theory, which has powerfully been applied in the domain of quantum cognition. Finally, I will give examples illustrating the potency of complementarity in the domains of bounded rationality and survey research. Concerning the broad topic of consciousness, I will focus on the psychological aspects of awareness. This closes the circle spanning complementarity, quantum cognition, the operational interpretation, and consciousness.