Rhetoric of Popular Culture and Representations of Biomedicine

In Arno Görgen, German Alfonso Nunez & Heiner Fangerau (eds.), Handbook of Popular Culture and Biomedicine: Knowledge in the Life Sciences as Cultural Artefact. Springer Verlag. pp. 79-87 (2018)
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Abstract

Representations of biomedicine are found widely in popular culture: doctor shows, rage virus outbreaks, zombies, pandemics, news reports of exotic illnesses, and so forth. This essay offers a way to understand the rhetorical effects of such representations on audiences. Not every text that represents biomedical phenomena will be at a literal, expository level. Depictions of rage viruses must be fictional and literary. Yet they may have powerful rhetorical effects on audiences. The essay explores a method of homological analysis that can show how such texts may influence an audience rhetorically at the level of form, and across widely disparate texts and experiences.

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2019

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10.1007/978-3-319-90677-5_7

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