Daddy, why are people so complex?

World Futures 62 (6):464 – 472 (2006)
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Abstract

The implications of Warren McCulloch's 1945 concept of heterarchy are analyzed in terms of human value and motivational systems. The results demonstrate the near-impossibility of predicting behavior on the basis of any hierarchical scheme, or even which among a set of hierarchical schemes will be selected as the basis of a behavioral choice. Thus, for example, people regularly say one thing and do another.

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References found in this work

The Principles of Psychology.William James - 1890 - London, England: Dover Publications.
A logical calculus of the ideas immanent in nervous activity.Warren S. McCulloch & Walter Pitts - 1943 - The Bulletin of Mathematical Biophysics 5 (4):115-133.
A Study of Thinking.Jerome S. Bruner, Jacqueline J. Goodnow & George A. Austin - 1958 - Philosophy and Phenomenological Research 19 (1):118-119.

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