Le pouvoir sémiotique de l’espace. Vers une nouvelle conception de l’exposition?

Hermès: La Revue Cognition, communication, politique 61 (3):, [ p.] (2011)
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Abstract

La question du statut de l’espace est au cœur même de la sémiotique des expositions. Revenir sur l’évolution des technologies de mise en exposition – spécialement l’évolution de la muséologie de point de vue – est proposé comme moyen pour aborder l’importance accordée à l’espace dans la conception de certaines des expositions actuelles et, tout particulièrement, pour comprendre la manière dont l’espace est utilisé afin de faire signifier celles-ci. L’examen de deux expositions emblématiques de cet usage de l’espace – le plateau des collections du Musée du Quai Branly et les expositions d’ouverture du Centre Pompidou-Metz – est l’occasion de montrer les enjeux communicationnels d’un tel usage.The status of spaces is a question that lies at the very heart of the semiotics of exhibitions. This article offers a review of the changing technology of exhibition design – especially as applied in a museum’s approaches to points of view – to address the importance given to space in the design some of today’s exhibitions and, in particular, to understand how spaces are used to make them meaningful. Two exhibitions that are emblematic in terms of the use of space – of the Quai Branly museum collections and the opening exhibition for the Centre Pompidou-Metz – are analysed here to highlight the communicational issues underlying their uses of space

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