Abstract

Since 1991 government has harnessed mass media resources to tackle the problem of physical and sexual abuse, aiming its media messages specifically at men as potential perpetrators. This article examines the ways this new state responsibility has taken shape. The central theme here is the role played by women's studies as intermediary between feminist action and government policy. It looks at how physical and sexual abuse became part of the parliamentary political agenda and how a political and policy basis was created. A guiding role was played by representative research commissioned by government on sexual abuse of girls and violence in heterosexual relationships. Data on the extent of the problem generated surprise and concern among the general public and downright disbelief in the press. Yet, government continued to pursue policy development, supported by the clearly demonstrated extensive physical and sexual abuse. One decisive result of the representative research – the relationships or family dynamics interwoven with violence – remained less easy to tackle through government policy. The more precise questions subsequently posed by women's studies on specific relationships and situations in which women can be affected by violence are re ected in government policy aimed at groups of women at risk. Those elements which apply to potential victims also apply to potential perpetrators. Here again, sociopsychological research among perpetrators has been initiated whereby sexual violence as an element of everyday reality becomes more transparent. These studies emphasize the significance of a dominant heterosexual pattern and the relationship dynamic this implies, and as such re ects the first representative studies. This concept has ultimately been incorporated into the mass media information programmes initiated by government.