Abstract

This article presents the analysis of human resource of the society and demonstrate the creating of portrait of working-age population in the case of Konotop AH. Identified that the human resources are not often have presented as a source of development, but as a burden. However, the human potential is a key inside resource and the basis of social investment. Human potential but not land or infrastructure form the possibilities and success of the hromada. This article has noted that an important step in the formation of a strategy for hromada development is the analysis of the human resource of the company according generating of the portrait of working-age people AH. That will allow the hromada to assess objectively their own social potential. The authors propose an integral profile with developed structure of creation of the working-age population, which includes the following components: a quantitative socio-demographic indicators of working-age population; birth /death rate, age-sex structure, level of education, family as a social institute; quantitative socio-professional indicators of the working-age population: employment structure, unemployment, labor migration, social pressure; qualitative socio-professional indicators of the working-age population: the needs in job, readiness for employment and the expectations of the labor market, willingness to learn/re-learn/upgrade the skills, migration intentions, the vision of the community. The calculations with the study of the portrait of the working-age population in Konotop AH was carried out on the basis of statistical data obtained from the Main Department of statistics in Sumy region and the results of sociological research conducted by the project team. The results of the study found that in Konotop AH over the last 5 years there is a reduction of the total population and has the advantage of working female population over the male. The shadowing of the labor market is a powerful and acceptable for the main part residents. Unemployment is «chronic» in nature and exceeds the average of the 12 months. The state sector is one of the largest, employing local people. We can therefore expect that any reduction of the state sector will cause public discontent and rising unemployment. The private sector is underdeveloped in the hromada, and is half the proportion of people employed in it. That is, the private sector is a reserve of the hromada, which can contribute to reducing unemployment. In addition, the loss of any benefits is a major demotivation of the population in employment, because in an uncertain labour market, social assistance is perceived by a stable source of income. About a third of those who do not work, focus on certain «external» factors and explain their status as non-working with a lack of work that would arrange them for these or other parameters: "no suitable job", "no job in my specialty", "does not good the level of payment". And much less people talk about factors in their own willingness to learn, to retrain, and more. In general, against this background the certain social traits of the productive population have crystallized and reflecting and reinforcing all the negative aspects of the labor market. Yes, paternalistic attitudes and high expectations are widespread, a considerable part of the population considers their experience and qualification to be sufficient, and sees the reasons for the existing difficulties in employment rather in the situation on the labor market and the demands and behavior of employers.