Abstract
In modern humanities, the notion of "new religiosity", as well as language constructs related to it - "unconventional religiosity", "new religions", "new religious consciousness", "new religious movements", etc., has become widespread. The phenomenon of unconventional religiosity is a characteristic feature of the spiritual life of society, which is understood to mean the spread of doctrines that are not related to traditional religions. In cultural studies, such doctrines have different names, namely: "extra-religious religiosity", "secular humanism", "esoteric culture", that is, intended for the consecrated, "rebellious spiritual quest". However, not always these terms accurately reflect the essence of the phenomenon.