Abstract

Populist leaders and their radical policies attract the interest of the media across borders. The aim of the current article is to uncover whether interviews centered on one populist leader, but involving interviewers located in different European countries, lead to the same production of populist equivocation across the EU. In addition, two types of journalistic elements that can explain potential differences are investigated: the broad interactions between the media and politicians in a given country, or the reporters belonging to a specific media segment such as the tabloid press or public broadcasters. The research is based on interviews given by Viktor Orbán during the 2019 EU election campaign. Critical discourse analysis is carried out to investigate the equivocal populist narratives produced.