Abstract

In their depictions of scandalized politicians, journalists frequently use news images that highlight the isolation of politicians. To test how this way of portraying political actors affects a recipient’s attitudes and his/her guilt perception toward such a scandalized politician an experiment was conducted. All participants were exposed to the identical textual information. However, the visual information was systematically altered. A multivariate analysis of covariance showed that participants – exposed to a visual highlighting the isolation of the politician – evaluated the politician in a significantly more negative way and rated other recipients’ perceptions of the politician’s level of guilt to be higher.