Abstract

The article analyzes the basic principles of state policy in the sphere of culture. The specific mission of cultural awareness is determined in the national socio-cultural context. The study highlights the key concepts of contemporary cultural policy in Ukraine, including "management culture" and "cultural support". The article discloses their role in the national public identity. The authors conclude on the necessity of substantial organizational and managerial reform of cultural policy on the principle of consistency in maintaining spiritual achievements of Ukrainian people and its traditions with simultaneous modernization of cultural life of society.