Abstract

In the film The Corporation* (Mark Achbar, Jennifer Abbott and Joel Bakan, 2004, http://www.thecorporation.com/) there are several scenes taken from an interview with Ray Anderson, CEO of Interface, Inc., the largest commercial carpet manufacturing firm in the world. Anderson had founded the company twenty one years earlier with a bank loan of $5000, and had built it up to its present size. In this interview the camera focuses in a close up on Anderson’s face so that he is speaking directly to the viewer. This is filmed in such a way as to capture the candor with which he describes a vivid experience which led him to a sudden appreciation for the enormous value of the natural world and..