Abstract

The quantitative increase of information in the civilized world of the second half of the XX – beginning of the XXI affects the individual human mind. This changes the universal development and transforms human nature. Aggressive mass production in this period begin make lifestyle mankind with established marketing relationships within society. The rapid pace of change in the class of goods, services, accelerated information flow alters consciousness. These changes necessitated cultural and anthropological understanding and analysis of a new paradigm of human behavior in terms of intelligent information chaos. Biological uncertainty and availability of intelligence put people at the heart of the information space that lives by its own rules. History of philosophical and anthropological thought has long developed in close scientific societies forming high culture. Excessive admiration for the most part have a destructive effect. The article aims to prove the possibility of organithetion of cultural consumption as individuals and public institutions. Defined as an attempt to build viable ways such organization as an example of Aristotle’s theory of the causes of mental institutions and three human consciousness by J. Lacan. The study analyzes the work of E. Fromm, T. Velbena, J. Baudrillard and other researchers on the specifics of the modern process of consumption. Outlined the risks of spontaneous, unconscious consumption of goods and information. It is proposed to use the methodology of J. Lacan to classify the information we consume. Attention is focused on the importance of goal­consumption. Selected and analyzed social institutions, able to organize the culture of consumption. Conclusions proposed idea of family education and self­organization of cultural consumption.