Abstract

Although cross-cultural psychology has advanced our understanding of cultural aspects of psychology, it is marred by theoretical and methodological flaws. These flaws include misunderstanding cultural issues and the manner in which they bear on psychology; obscuring the relation between biology, culture, and psychology; inadequately defining and measuring cultural factors and psychological phenomena; erroneously analysing data and drawing faulty conclusions about the cultural character of psychology. This article identifies fundamental theoretical and methodological errors that have appeared in prominent cross-cultural psychological research. Suggestions for overcoming them are then outlined