Seduction incarnate: Pre-production code Hollywood and possessive spectatorship

Cinema: Journal of Philosophy and the Moving Image 3:39-61 (2012)
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Abstract

This article considers questions of embodied visuality, sexuality, and spectatorship in the pre-Production Code filmmaking of 1920s/30s Hollywood. With Laura Mulvey’s theorization of possessive spectatorship in new media and Jennifer M. Barker’s embodied approach to early cine-eroticism providing a conceptual framework, “Seduction Incarnate” suggests that the very elements of momentum and stillness, elusiveness and control examined by these scholars are incorporated into the sensual subjectivities of pre-Code films; and through techniques like close-ups, elliptical montages, and suggestive fade-outs, these filmic bodies make material the dramas of revelation and concealment that drive the narratives themselves. In close readings of movies like The Divorcée, The Cheat, Red-Headed Woman, Three on a Match, and Baby Face — as well as a consideration of their remediation in home-viewing collections and on the internet — the article proposes that pre-Code productions invite the intimate visuality enabled by contemporary viewing practices, even as they assert the autonomy of their cine-subjectivities. No longer forbidden but still provocative, these films continue to engage their viewers in a flirtatious visual pleasure: promising possession while eluding its grasp.

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