Abstract

With reference to a qualitative study on everyday religiosity among Muslims in St. John's, Canada, this paper examines trends in academic sources and public policy on Islam that over-privilege the most committed practitioners, thereby narrowly depicting “Muslimness.” I situate this overemphasis by reflecting on what Mamdani calls “culture talk,” an essentializing discourse heightened in the post-9/11 west. Interview data, along with a trend in social scientific research on Muslims that emphasize the most pious and the outcomes following the Ontario “Boyd Report” and the Quebecois “Bouchard–Taylor Report” show the pervasiveness of culture talk that erases Muslim multiplicity.