Adam Smith’s Moral Sentiments in Vanity Fair: Lessons in Business Ethics From Becky Sharp

Cham: Springer Verlag (2018)
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Abstract

According to Adam Smith, vanity is a vice that contains a promise: a vain person is much more likely than a person with low self-esteem to accomplish great things. Problematic as it may be from a moral perspective, vanity makes a person more likely to succeed in business, politics and other public pursuits. “The great secret of education,” Smith writes, “is to direct vanity to proper objects:” this peculiar vice can serve as a stepping-stone to virtue. How can this transformation be accomplished and what might go wrong along the way? What exactly is vanity and how does it factor into our personal and professional lives, for better and for worse? This book brings Smith’s Theory of Moral Sentiments into conversation with William Makepeace Thackeray’s Vanity Fair to offer an analysis of vanity and the objects to which it may be directed. Leading the way through the literary case study presented here is Becky Sharp, the ambitious and cunning protagonist of Thackeray’s novel. Becky is joined by a number of other 19th Century literary heroines – drawn from the novels of Jane Austen, Charlotte Brontë and George Eliot – whose feminine perspectives complement Smith’s astute observations and complicate his account of vanity. The fictional characters featured in this volume enrich and deepen our understanding of Smith’s work and disclose parts of our own experience in a fresh way, revealing the dark and at times ridiculous aspects of life in Vanity Fair, today as in the past.

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Chapters

An Industrious Knave Becomes Respectable

On Adam Smith’s account in the Theory of Moral Sentiments, humanity is a soft, feminine virtue that flourishes at times of peace. It is a natural extension of the sentiment of sympathy and the actions it inspires require little self-command. Becky Sharp in Vanity Fair feels little sympathy even for ... see more

Ambition, the Poor man’s Son, and the Poor man’s Daughter

In Vanity Fair, Becky Sharp enjoys what Adam Smith calls the “toil and bustle” of commercial society. She wants to better her condition and seeks to increase her fortune, but most of all she desires power over others. Becky has a keen sense of hierarchy and believes her rightful place is at the top ... see more

Partial and Impartial Spectators in Vanity Fair

Adam Smith encourages us to regard our actions in an impartial light and to look at ourselves the way we imagine a fair-minded third person would. Society holds up a mirror for us and we can infer from other people’s reactions to our behavior whether we are acting appropriately or inappropriately. O... see more

The Self-estimation and Self-command of a Mighty Conqueror

In his Theory of Moral Sentiments, Adam Smith suggests that high self-esteem may be a requirement for great undertakings. We revere even “barbaric” conquerors like Genghis Khan who, with their acts of “fortunate violence,” won the submission and obedience of their followers and so brought about orde... see more

To Be Quiet and Very Much Interested

In Vanity Fair, Becky Sharp is described as a Siren: half sweet and compliant angel and, hidden below the waterline, half monster. Becky’s performance as a proper lady is effective because it relies on the universal human desire to be loved and, if love is not forthcoming, flattered. Like Adam Smith... see more

Educating the Martial Spirit

Adam Smith condemns the public education of his day as a “useless and pedantick heap of sophistry and nonsense” . Most of what men learn in public institutions in no way prepares them for their future lives or professions. Women’s education, on the other hand, focuses on what it is necessary and use... see more

Conclusion

We know that Becky Sharp is hardly morally praiseworthy, yet we root for her as her story unfolds. We sympathize with this anti-heroine who embodies some of the traits we fear in real-life others but would like for ourselves – at least to a degree. If we were more like Becky, we would not only be in... see more

Introduction

This introduction offers an outline of Adam Smith’s thoughts on vanity and sets up a framework for the literary case study at the heart of this book. Smith holds that our desire to obtain the regard of others often encourages us to fixate on wealth, power and status. Because of this preoccupation wi... see more

A Profile of Becky Sharp

The story of Becky Sharp is at the heart of the literary case study presented in this book. Becky’s exploits are no mere fictional examples illustrating Smith’s theory; rather, the complex and rich narrative of VF deepens our understanding of some parts of TMS while helping us question others. The p... see more

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