Abstract

In order to improve the integrity of the social network behavior feature extraction results for sports college students, this study proposes to be based on the clustering algorithm. This study analyzes the social network information dissemination mechanism in the field of college students’ sports, obtains the real-time social behavior data in the network environment combined with the analysis results, and processes the obtained social network behavior data from two aspects of data cleaning and de-duplication. Using clustering algorithm to determine the type of social network user behavior, setting the characteristics of social network behavior attributes, and finally through quantitative and standardized processing, get the results of college students’ sports field social network behavior characteristics extraction. The experimental results showed that the completeness of the method feature extraction results improved to 9.93%, and the average extraction time cost was 0.344 s, with high result integrity and obvious advantages in the extraction speed.