Abstract

Modern tendencies of genre formatting in printed media in Russia are analyzed in the article. A number of printed periodicals are investigated, namely “Ekonomika i zhizn’”, “Vedomosti”, “Schastlivye roditeli” (more than 1200 texts) and 5 regional Moscow newspapers (“Kolomenskaya Pravda”, “Zarya”, “Orekhovo-Zuevskaya Pravda”, “Serebryanoprudsky Vestnik”, “Khimkinskie Novosti”) comprising more than 400 texts. The author states that formatting of modern printed media and formatting of the used genres occur within the main tendencies of journalism development. They are PR, Westernization, glamorization and usage of Western journalism patterns. It leads to distribution of new text types, such as an advertising article, an ordered article, an image and supporting articles. Some changes in the process of genre formatting in Russia are determined: traditional genre forms characteristic for Russia are reduced and hybrid genres appear instead whereas journalism genres mutate and Western ones are widely applied. This results in news reports as the most popular genres whereas high quality analytical and art-journalistic genres are reduced