Abstract

the following paper focuses on the phenomenon of “that girl” narrative, a recent social media trend that portrays in a very esthetically pleasing and conventional way what it means to be a successful female in today’s world. “That girl” is usually a traditionally pretty, white, skinny girl, who lives the picture-perfect life, striking to be her most efficient, productive and healthy self and who encourages others to feel the same kind of empowerment. Besides offering some tips and tricks on how to live “that girl” lifestyle, the creators of such content seem to be mostly devoted to painting an ideal image: it looks like they are more concerned about how the content looks esthetically rather than conveying a positive and empowering message. The paper takes into account some significant images, taken from a leading Instagram profile in this field, and analyses them in a semiotic context, to see what the conveyed message is, what kind of ideology is here portrayed and how this plays in today’s society.