Abstract

The study examined the relationship between online hotel marketing attributes and guest loyalty in the hospitality industry in Port Harcourt, Rivers State, Nigeria. Thedescriptive survey research generated primary data from a sample of 150 guestswho patronised the hotels selected for the study using a well-structuredquestionnaire containing 14 items, with four demographic items. To validate thefour hypothesised relationships, inferential statistics was conducted with thehelp of SPSS. The result of the inferential statistical analysis showed that thetwo online hotel marketing attributes individually had direct positive significanteffect on guest satisfaction and repeat patronage. Academic and practitioners’implications are provided.