Abstract

Pakatan Harapan won the 14thGeneral Election held in May, 2018 in Malaysia. PH thus ended sixty-one years rule of Barisan Nasional.While the slogan of Malaysia Bahru, indicating changes to come in the country, became a popular slogan, one thing remained constant. This was the number of women contesting the GE-14 as candidates and the number of them who were elected was much less than the number of men contesting and getting elected in GE-14 although women represented slightly more than 50% of the total registered voters in that election. The main objective of this paper is to examine the main factors that influenced the female voters in GE-14. Two states in the northern Malaysia were selected with 200 eligible female voters. They were clustered and conveniently sampled and were given self-administered questionnaires. Demographic variables were cross-tabbed while asking the women which factors had influenced their votes. The findings show that majority of the female voters were influenced by the candidates’ social background. Younger women were very concerned with the issues directly affecting them. Significantly, preference for political party was of least interest to them while voting. While the majority of women voters from the three main ethnic groups supported more women to be nominated as candidates in elections, the Malay women showed the highest level of disagreement on that matter as compared to the rest. The study also shows that majority of the female voters, whether young or old, rural or urban, use social media as the main and the most trusted source of news on election. These findings have concluded that, their demographic background interplayed with each other constructing their voting preferences. Female voters are crucial and each contesting parties need to pay closer attention to the women’s concerns in order to secure their votes.