Abstract

Nostalgia for the 1980s, or 80stalgia, is a global phenomenon. This article explores the phenomenon in Greece and approaches 80stalgia as a cultural trend that marks media and pop culture. It combines digital ethnography through invisible observation (especially using Facebook, a social medium that favours nostalgic communities) and historicised content analysis to analyse 80stalgia in its interrelation with politics, and approaches it as having been influenced by international nostalgic trends and local politics, especially the political legacy of 1980s governments. Finally, the article discusses why the economic crisis of the 2010s, an experience that triggered self-reflection on the past, strengthened 80stalgia.