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  1. Improving consumer stickiness in livestream e-commerce: A mixed-methods study.Lihong Shen, Yuning Zhang, Ying Fan, Yiduo Chen & Yi Zhao - 2022 - Frontiers in Psychology 13.
    With the continuous development and improvement of Internet media technologies in China, the influence of livestream e-commerce is becoming increasingly prominent, and an increasing number of people are engaging in consumption activities in this field. It is important to study consumer stickiness in livestream e-commerce to promote economic structure adjustment and innovation-driven development. Therefore, in this study, we adopted the expectation confirmation theory as the theoretical framework and analyzed the ECT and stickiness. The study considered satisfaction as the previous influencing (...)
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  • Video Playback Speed Influence on Learning Effect From the Perspective of Personalized Adaptive Learning: A Study Based on Cognitive Load Theory.Chuan-Yu Mo, Chengliang Wang, Jian Dai & Peiqi Jin - 2022 - Frontiers in Psychology 13.
    Following the COVID-19 pandemic, online learning has become a new mode of learning that students must adapt to. However, the mechanisms by which students receive and grasp knowledge in the online learning mode remain unknown. Cognitive load theory offers instructions to students considering the knowledge of human cognition. Therefore, this study considers the CLT to explore the internal mechanism of learning under the online mode in an experimental study. We recruited 76 undergraduates and randomly assigned them to four groups in (...)
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  • Relationship Between Teachers’ Teaching Modes and Students’ Temperament and Learning Motivation in Confucian Culture During the COVID-19 Pandemic.Chuan-Yu Mo, Jiyang Jin & Peiqi Jin - 2022 - Frontiers in Psychology 13.
    Because of the coronavirus disease 2019 pandemic, the traditional didactic teaching method that is practiced in Confucian culture, an Eastern cultural model, is being challenged by multiple alternative teaching modes. In Western cultures, the teaching behavior of teachers is dependent on their ability to influence the temperament of students; in contrast, teachers in Eastern cultures are influenced by changes in external environment. This phenomenon can mainly be explained by the tendency of students in Eastern cultures to adopt a passive learning (...)
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  • Integration of Neuroscience and Entrepreneurship: A Systematic Review and Bibliometric Analysis.Weiwei Liu, Yimeng Xu, Tiantian Xu, Zijian Ye, Jiani Yang & Yan Wang - 2022 - Frontiers in Psychology 13.
    In this study, we investigated the integration between neuroscience and entrepreneurship. First, we explored the concept of neuroentrepreneurship and the investigation of neuroentrepreneurship using scientific research methods. Second, we constructed a road map for entrepreneurial researchers interested in conducting neuroentrepreneurship-related research. This is an emerging research area; therefore, to more clearly analyze the dynamics of the research trends, we used a bibliometric method to capture patterns in current publications on subjects related to neuroentrepreneurship, examining papers published between 1999 and 2021 (...)
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  • A survey of college students’ willingness to participate in social practice with perceived environmental support based on the applied mixed research method.Yingxin Li, Zhou Jin, Gaoqi Dong, Ran Zheng & Ting Wang - 2022 - Frontiers in Psychology 13.
    Contemporary social reform promotes rapid social transformation, and social practice has a special educational function in higher education. However, research shows weak willingness to participate in social practice among college students. Using the mixed research method, 438 completed questionnaire surveys on perceived environmental support were collected from college students. The influence of perceived environmental support on Chinese college students’ willingness to participate in social practice was analyzed using partial least squares structural equation modeling, and an empirical test was conducted. The (...)
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  • Research Landscape of Artificial Intelligence and e-Learning: A Bibliometric Research.Kan Jia, Penghui Wang, Yang Li, Zezhou Chen, Xinyue Jiang, Chien-Liang Lin & Tachia Chin - 2022 - Frontiers in Psychology 13.
    While an increasing number of organizations have introduced artificial intelligence as an important facilitating tool for learning online, the application of artificial intelligence in e-learning has become a hot topic for research in recent years. Over the past few decades, the importance of online learning has also been a concern in many fields, such as technological education, STEAM, AR/VR apps, online learning, amongst others. To effectively explore research trends in this area, the current state of online learning should be understood. (...)
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  • Inclusive Leadership and Career Sustainability: Mediating Roles of Supervisor Developmental Feedback and Thriving at Work.Yang-Chun Fang, Yan-Hong Ren, Jia-Yan Chen, Tachia Chin, Qing Yuan & Chien-Liang Lin - 2021 - Frontiers in Psychology 12.
    Career sustainability is a well-researched issue in academics and other sectors. Technology advancements and COVID-19 have jeopardized career sustainability. Numerous studies have explored the influence of individual characteristics on career sustainability, but few have focused on leadership. In addition, cultural factors must be considered because leadership is rooted in culture. In particular, inclusive leadership reflects traditional Chinese culture. Therefore, based on self-determination social exchange theories, we analyzed the effects of inclusive leadership on career sustainability as well as the roles of (...)
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