Abstract

This article is devoted to the problems of existential sense of corporate culture, in particular, threat to the conservation of an existential individual in the increasing processes of alienation. The purpose of the publication is to define the communicative turn of corporate culture that promotes the creation of a new subject of the communication space of a corporation, establishing symmetrical communication and overcoming the spiritual crisis of the modern society. The author points out that the communicative aspect of corporate culture, creating a network of vertical and horizontal connections, turns into intercultural communication. It is emphasized that this communicative turn in the study of corporate culture provides stimuli to symmetrical communication renewal and establishment as well as overcoming the areas of misunderstanding. The author states that the processes of globalization, corporatization of the society and multiculturalism have caused the spiritual crisis of European culture. At the same time the possibility of overcoming spiritual crisis within corporate culture is emphasized, as it reveals the capacity for transformation and convergence of humane forms. The author comes to the conclusion that philosophical­anthropological approach to corporate culture problems leads to further research which will enable to detect the human potential meeting the needs of modern mobile and active society.