Modelling Human Communication: Mediality and Semiotics

In Alin Olteanu, Andrew Stables & Dumitru Borţun (eds.), Meanings & Co.: The Interdisciplinarity of Communication, Semiotics and Multimodality. Springer Verlag. pp. 7-32 (2018)
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Abstract

The article delineates a model of communication among human minds that is designed to work equally well for all kinds of nonverbal and verbal significance. The model thus allows for detailed analysis of and comparison among all varieties of human communication. In particular, the transitional stage of communication, which is termed the media product, is thoroughly developed and conceptualized in terms of mediality and semiosis. By way of mapping basic media dissimilarities that are vital for differing communicative capacities, the model explains both how various sorts of significance can be transferred among minds, and why they cannot always be realized. The article furthermore suggests a semiotic framework for conceptualizing the familiar notion that communication is also strongly predisposed by surrounding factors such as earlier experiences and cultural influence.

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