Abstract

Starting from one of the classical criticisms of evolutionary thinking accusing it of being based on tautological reasoning and being unable to predict future events, the authors propose an escape route from this attack by programmatically specifying the notion of fitness with reference to three particular aspects: cultural context, individual choice and social networks. Paralleling recent developments in economics, that try to explain preference formation endogeneously, the authors argue for an endogeneous explanation of the evolutionary fitness landscape to explain the evolution of structural complexity.