The Effect of Integration on Recall of Counterintuitive Stories

Journal of Cognition and Culture 9 (1-2):57-68 (2009)
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Abstract

Research on the cognitive foundations of cultural transmission has recently demonstrated that concepts which minimally violate one domain-specific ontological category expectation, or "minimally counterintuitive" concepts, are better recalled, all else being equal, than "intuitive" concepts, which do not violate domain-specific ontological expectations. In addition, memory for MCI concepts is better than memory for "maximally counterintuitive concepts", or concepts which violate more than one domain-specifi c ontological expectation. Thus, MCI items appear to enjoy a memory advantage, although these effects are heavily affected by context. The present experiment was designed to investigate the influence of integration on the MCI effect. Participants memorized a series of stories that were either intuitive, minimally counterintuitive, or maximally counterintuitive. In addition, the stories were either causally integrated or not. Cued recall results suggested that integration of a story is a significant factor influencing memory performance. We argue that these results are complimentary to the MCI hypothesis.

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