Abstract

The article examines different approaches to network society analysis, its formation, features and trends. The basis of network society is formed by the Internet and social and media networks infrastructure that transform social reality and methods of social communication at individual, group and global levels. The formation of a new social order necessarily requires the formation of a new social culture, a digital culture, as a crucially important and regulatory component of the network society. Digital etiquette is an essential part of digital culture. It defines values and norms of network communication for participants at all levels of interaction. This article analyzes specific features and functions of digital etiquette as a new form of behavior in virtual environment, and as one of the methods of gaining individual freedom of expression, respecting the interests of the Other. The study reveals the role and importance of etiquette in the formation and development of the network society as a historical regulatory and ethical frame of social relations.