David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Business Ethics 18 (3):241-252 (2009)
This article focuses on the issue of data mining as it relates to the consumer and to the issue of whether the consumer's private information has any proprietary status. A brief review of data mining is provided as a background for a better understanding of the purposes and uses of data mining. Also examined are several issues of the ethics of data mining, including a review of stakeholders, who they are and which may be most seriously affected by unethical data mining practices. Several suggestions for the improvement of data mining as it relates to the consumer are further presented: suggestions that would allow for data mining that would be beneficial to both the business community and the consumer.
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References found in this work BETA
George G. Brenkert (1998). Trust, Morality and International Business. Business Ethics Quarterly 8 (2):293-317.
Anthony Danna & Oscar H. Gandy (2002). All That Glitters is Not Gold: Digging Beneath the Surface of Data Mining. [REVIEW] Journal of Business Ethics 40 (4):373 - 386.
Richard T. De George (2010). Business Ethics. Prentice Hall.
Gene R. Laczniak & Patrick E. Murphy (2009). Marketing, Consumers and Technology. Business Ethics Quarterly 16 (3):313-321.
John Morse & Suzanne Morse (2002). Teaching Temperance to the “Cookie Monster”: Ethical Challenges to Data Mining and Direct Marketing. Business and Society Review 107 (1):76-97.
Citations of this work BETA
Irene Pollach (2011). Online Privacy as a Corporate Social Responsibility: An Empirical Study. Business Ethics 20 (1):88-102.
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