Abstract

This article presents some culture and social influences in the construction of Brazilian identity in the hypermodern society of big cities. For that I’ll analyze the advertising world that represents this contemporanea society. I’ll describe some results of my doctorate thesis defended in May of 2007 with I pointed out the thematic and strategies of publicity persuasions more appeared in the more consumed magazines in Brazil in 2005, mainly the emotional strategies of publicity that are frequently used in this country which I related them to the hypermodern values. Now I point out some reflexions to understand possible social relationships caused from those identities that appear in advertisings. The social media influence the ways of living, so they represent important material to study and comprehend the problems of contemporaneous social relationships