Abstract

If at its beginnings the Selfie was interpreted as an expression of the narcissism of contemporary culture, at the time of Covid-19 not only does it become the ordinary mask of the show performed on the stage of social networks, but it acquires the power to act on the social body. The Selfie, therefore, can be characterized as an iconic two-faced act with contradictory and ambiguous intentions and outcomes. The contribution examines the case of the Vaccine Selfie, in this particularly emblematic sense.