David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Business Ethics 18 (4):372-388 (2009)
This paper explores corporate charitable giving disclosures in order to question the extent to which corporations can claim that their philanthropy activities are charitable at all. Exploration of these issues is carried out by means of a tropological analysis that focuses on the different linguistic tropes within the philanthropy disclosures of 52 companies, namely metaphor and synecdoche. The results reveal a number of complex and contradictory things. Primarily, the master metaphor of 'altruism' projected by the corporate disclosures is ideologically at odds with the more business case-oriented discourse that shapes the disclosures. This contradiction is put into starker contrast by the existence of a root metaphor, whereby the recipients of corporate philanthropy are presented as the 'deserving poor'. Synecdochal devices are present within the corporate disclosures, whereby employee initiatives that are independent of corporate strategies are used to confer attributes onto the disclosures that bolster the master metaphor of 'altruism'. As such, corporate philanthropy is presented by the paper as a structurally incoherent discourse and yet one that has implications for both extracting greater value from various societal groups and in defining, on behalf of civil society, what is a worthy cause.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Stephen Brammer & Andrew Millington (2003). The Evolution of Corporate Charitable Contributions in the UK Between 1989 and 1999: Industry Structure and Stakeholder Influences. [REVIEW] Business Ethics 12 (3):216–228.
David Campbell, Geoff Moore & Matthias Metzger (2002). Corporate Philanthropy in the U.K. 1985–2000 Some Empirical Findings. Journal of Business Ethics 39 (1-2):29 - 41.
Leland Campbell, Charles S. Gulas & Thomas S. Gruca (1999). Corporate Giving Behavior and Decision-Maker Social Consciousness. Journal of Business Ethics 19 (4):375 - 383.
Christopher J. Cowton (1987). Corporate Philanthropy in the United Kingdom. Journal of Business Ethics 6 (7):553 - 558.
Vickie Cox Edmondson & Archie B. Carroll (1999). Giving Back: An Examination of the Philanthropic Motivations, Orientations and Activities of Large Black-Owned Businesses. [REVIEW] Journal of Business Ethics 19 (2):171 - 179.
Citations of this work BETA
Arthur Gautier & Anne-Claire Pache (forthcoming). Research on Corporate Philanthropy: A Review and Assessment. Journal of Business Ethics.
Kellie Liket & Ana Simaens (2013). Battling the Devolution in the Research on Corporate Philanthropy. Journal of Business Ethics:1-24.
Similar books and articles
Tyron Love (2008). Corporate Philanthropy. Proceedings of the International Association for Business and Society 19:329-333.
Jia Wang & Betty S. Coffey (1992). Board Composition and Corporate Philanthropy. Journal of Business Ethics 11 (10):771 - 778.
C. Chen Jennifer, M. Patten Dennis & W. Roberts Robin (2008). Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy? Journal of Business Ethics 82 (1).
Jennifer C. Chen, Dennis M. Patten & Robin W. Roberts (2008). Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy? [REVIEW] Journal of Business Ethics 82 (1):131 - 144.
Jaepil Choi & Heli Wang (2007). The Promise of a Managerial Values Approach to Corporate Philanthropy. Journal of Business Ethics 75 (4):345 - 359.
Bruce Seifert, Sara A. Morris & Barbara R. Bartkus (2003). Comparing Big Givers and Small Givers: Financial Correlates of Corporate Philanthropy. [REVIEW] Journal of Business Ethics 45 (3):195 - 211.
Betty S. Coffey & Jia Wang (1998). Board Diversity and Managerial Control as Predictors of Corporate Social Performance. Journal of Business Ethics 17 (14):1595-1603.
Joe M. Ricks & Jacqueline A. Williams (2005). Strategic Corporate Philanthropy: Addressing Frontline Talent Needs Through an Educational Giving Program. [REVIEW] Journal of Business Ethics 60 (2):147 - 157.
Lance Moir & Richard Taffler (2004). Does Corporate Philanthropy Exist?: Business Giving to the Arts in the U.K. [REVIEW] Journal of Business Ethics 54 (2):149 - 161.
Carol M. Sánchez (2000). Motives for Corporate Philanthropy in El Salvador: Altruism and Political Legitimacy. [REVIEW] Journal of Business Ethics 27 (4):363 - 375.
Added to index2009-09-29
Total downloads26 ( #70,224 of 1,099,862 )
Recent downloads (6 months)4 ( #90,276 of 1,099,862 )
How can I increase my downloads?