Abstract

The article is devoted to the review and analysis of journalistic discourse from the perspective of its pragmatic characteristics. It has been suggested that any written text published on the pages of periodicals is a dialectical unity of language and media features, formed by three levels of mediaspeech: verbal text, the level of funds and the level of iconic graphic image is a part of a journalistic discourse. This type of discourse is related to the institutional discourse. In order to identify characteristic features of journalistic discourse in the selected angle of study its definition is discussed, the notions of journalistic discourse and media text are divided, and on a material of modern German language the characteristics of the language code in the texts of journalistic discourse are identified. It is found that with the development of the theory of discourse, including journalistic discourse, the text is moving to the center of linguistic studies and it is analyzed in its interaction with the pragmatic factors. That linguistic pragmatics provides the basis for theoretical studies of the text as an appropriate discourse component and treats it as intentional communicative action, which is realized by means of appropriate lexical and morphological tools, terminology and grammar structures. The peculiar language of the text code is predetermined, first of all, communicative-pragmatic function performed by the analyzed text