Abstract

Using the Grounded theory, we took 15 Chinese entrepreneurs as the research objects and constructed the entrepreneurial process model of dynamic evolution of entrepreneurial motivation. The model includes seven themes, such as egoist motivation, bottleneck, altruistic motivation, TP/MTP, empathy, responsible leadership, CSR implementation and entrepreneurial performance. Through the analysis of the internal relations between these elements, we abstracts the law of the dynamic evolution process of entrepreneurial motivation of Chinese entrepreneurs, and reveals the mechanism of the dynamic evolution process of entrepreneurial motivation. The theoretical contribution of this paper is mainly reflected in the following two aspects: it enriches and expands the research results in the field of entrepreneurship motivation of Chinese entrepreneurs. From the perspective of entrepreneurial motivation, this study analyzes the dynamic evolution process of Internet entrepreneurs’ entrepreneurial motivation, extracts the rules of entrepreneurial process of dynamic evolution of Internet entrepreneurs, and provides a new path for enriching and expanding the research on Internet entrepreneurs’ entrepreneurial motivation. The study of turning point that enriches and complements the dynamic evolution of entrepreneurs’ entrepreneurial motivation. Using grounded theory, this paper deeply analyzes the reasons for the dynamic evolution of entrepreneurial motivation, and provides empirical evidence for the research on the evolution of localized entrepreneurial motivation in China.