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  1. On the psychology of prediction.Daniel Kahneman & Amos Tversky - 1973 - Psychological Review 80 (4):237-251.
    Considers that intuitive predictions follow a judgmental heuristic-representativeness. By this heuristic, people predict the outcome that appears most representative of the evidence. Consequently, intuitive predictions are insensitive to the reliability of the evidence or to the prior probability of the outcome, in violation of the logic of statistical prediction. The hypothesis that people predict by representativeness was supported in a series of studies with both naive and sophisticated university students. The ranking of outcomes by likelihood coincided with the ranking by (...)
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  • An inquiry into the nature and causes of the wealth of nations.Adam Smith - unknown
  • Business Ethics: Concepts and Cases.Manuel G. Velasquez - 1988 - Journal of Business Ethics 7 (8):592-604.
     
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