Autonomic Nervous System and Recall Modeling in Audiovisual Emotion-Mediated Advertising Using Partial Least Squares-Path Modeling

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Frontiers in Psychology 11 (2020)
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10.3389/fpsyg.2020.576771

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Measures of emotion: A review.Iris B. Mauss & Michael D. Robinson - 2009 - Cognition and Emotion 23 (2):209-237.

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