Abstract

Looking at objectivity in scientific practices from a rhetoric point of view, this paper focuses on three related strategies of objectification found in the early psychoanalytic situation (1901-1924): formalisation and purification of language, accumulation of symbolic capital, and social distancing. On the one hand, these strategies help empower psychoanalytic discourse while, on the other, they reduce its proponents at the same time to subjects of these strategies. The aim of the analysis is to look at the moment when this happens and for this purpose focuses on the many transformations, adaptations and alterations in one of Freud's most popular and influential books, The Psychopathology of Everyday Life, and its subsequent editions, as a collective effort by Freud and his students to build a language of their own. In the conclusions, the question as to if and in what way an objectified discourse can be resisted is addressed.