The Use of Online Communication as an Effective Tool for the Achievement of Organizational Goals (A Case Study of Nigeria Breweries)

, &
In Martin A. M. Gansinger & Ayman Kole (eds.), From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture. Scholars Press. pp. 116-131 (2016)
  Copy   BIBTEX

Abstract

With online communication being of growing importance in the organizational context, the aim of this research is to measure its relevance and acceptance among Nigerian businesses and employees. Therefore, a case study focusing on Nigeria Breweries Plc. has been designed and conducted, permitting conclusions on the implementation, efficiency, overall perception, and challenges related to the use of online communication tools in the context of Nigerian businesses of today and tomorrow.

Categories

Keywords

Reprint years

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 93,891

External links

  • This entry has no external links. Add one.
Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

My notes

Similar books and articles

From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture.Martin A. M. Gansinger & Ayman Kole (eds.) - 2016 - Scholars Press.
Parental Attitude toward the Use of Local Language on Radio Stations and its Effect on Nigeria Youth. A Case Study of Raypower Radio.Stella Ososen Ejeomo, Martin A. M. Gansinger & Ayman Kole - 2016 - In Martin A. M. Gansinger & Ayman Kole (eds.), From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture. Scholars Press. pp. 99-115.
Parental Attitude toward the Use of Local Language on Radio Stations and its Effect on Nigeria Youth. A Case Study of Raypower Radio.Stella Ososen Ejeomo, Martin A. M. Gansinger & Ayman Kole - 2016 - In Martin A. M. Gansinger & Ayman Kole (eds.), From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture. Scholars Press. pp. 99-115.
Parental Attitude toward the Use of Local Language on Radio Stations and its Effect on Nigeria Youth. A Case Study of Raypower Radio.Stella Ososen Ejeomo, Martin A. M. Gansinger & Ayman Kole - 2016 - In Martin A. M. Gansinger & Ayman Kole (eds.), From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture. Scholars Press. pp. 99-115.
The Role of Information and Communication Technology in Sustainable Development: The Input of Nigerian Academic Libraries.Jerry Eyerinmene Friday & Favour Oghenevwarodovwe Oweibo - unknown
Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia.Lambe Kayode Mustapha & Saodah Wok - 2015 - Intellectual Discourse 23 (2).
Development and pilot testing of an online module for ethics education based on the Nigerian National Code for Health Research Ethics.Olubunmi A. Ogunrin, Temidayo O. Ogundiran & Clement Adebamowo - 2013 - BMC Medical Ethics 14 (1):1-.
Reactive Public Relations Strategies for Managing Fake News in the Online Environment.Gheorghe-Ilie Farte & Daniel-Rares Obada - 2018 - Postmodern Openings 9 (2):26-44.
The Effects of an Online Seminars Policy on Communication between Faculty and Students in the Online Learning Environment.Peter Kiriakidis - 2011 - Postmodern Openings 2 (6):39-55.
Usage of electronic infrastructures and students’ learning effectiveness in Nigerian universities: A polytomous logistic prediction.Valentine Joseph Owan & John Asuquo Ekpenyong - 2022 - Ubiquitous Learning: An International Journal 15 (2):87-104.

Analytics

Added to PP
2016-11-30

Downloads
0

6 months
0

Historical graph of downloads

Sorry, there are not enough data points to plot this chart.
How can I increase my downloads?

Author's Profile

Martin A. M. Gansinger
Al-Akhawayn University

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references