Wired but not WEIRD: The promise of the Internet in reaching more diverse samples

Behavioral and Brain Sciences 33 (2-3):94-95 (2010)
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Abstract

Can the Internet reach beyond the U. S. college samples predominant in social science research? A sample of 564,502 participants completed a personality questionnaire online. We found that 19% were not from advanced economies; 20% were from non-Western societies; 35% of the Western-society sample were not from the United States; and 66% of the U. S. sample were not in the 18–22 (college) age group

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