Abstract

The assumption underlying this paper states that the organizational stories, regardless of their type, act as narratives generating symbolic meanings, thus responding the postmodern man impetus for authenticity and significance. The first part of the paper is focused on the organizational communication’s symbolic dimension, in relation to the process of personal identity construction. The investigation of the relation between identities and narratives within the framework of organizational culture opens an interesting perspective on the field of organizational communication, more precisely, on the way in which the information about the organizational responsibility, understood as a source of symbolic meanings, is communicated. Starting from the analysis of the evolution of social responsibility to its strategic stage, the paper underlines the importance of how the assumed responsibility is communicated and integrated into the meaningful stories the organization tells the public and its members.