Abstract

In the early days of the Internet, philosophers, consumers, engineers, and futurists wondered what Web 1.0, the initial stage of the world wide web, might look like. At the time, there was not even a space called the world wide web, let alone the moniker “Web 1.0.” As the Internet flourished, consumers were spun into its sticky, silky residue. More connections and devices heralded in Web 2.0, including changes in both the form and the content of digital media. Now, with Web 3.0 right around the corner as we head into the thirtieth year of widespread web use, we explore the digital attitude adopted towards digital media in contemporary society. The idea of an attitude suggests the typical way we are feeling about a certain thing at the time. How do users and consumers and human beings in general assess their digital media use and understanding? Lines blur between where contents and forms begin and end. The digital media “content” needs a device and the “device” needs content to engage the consumer/user. Form comes through technological, electronic, digital, and device driven ways. Content proliferates through media through a variety of user generated programming, visuals, sound, apps, games, TV shows, billboards, and software. The combination of these elements provides digital media with its spreadable and participatory nature. This reflection considers the digital attitude as it relates to the human-technology experience approaching the Web 3.0 era. Does the web+digital+media’s ubiquity highlight or in some way name a new or different kind of in-between and taken-for granted attitude? Ideas from of Don Ihde, Alfred Schutz and Thomas Luckman, Marshall McLuhan, and Peter-Paul Verbeek are considered.