Abstract

Many on the contemporary Left assume that the Right has irrevocably taken control of cyberspace. Many believe that the terrain of online memetic discourse, from 4chan to Russian interference in the 2016 election via social media, is now the domain of trolls, fascists, and neo-Nazis. In this article, Gabriel Keehn argues against that assumption, tracing the ways in which the Right won the meme war and arguing for the educative and liberatory potential of a left counteroffensive in this still contested space.