Abstract

The benefit corporation is a for-profit corporation required to create a positive impact on workers, communities, society, and environment. The purpose of this paper is to explore how BCs reconcile dominant and alternative frames of profit. This study presented here explores three BCs in the U.S. through a dual-method approach based on observations and interviews. The study reveals how BC members understand and express the idea of profit. Furthermore, it shows the formation of an alternative frame of profit and elucidates three processes whereby the dominant and alternative ideas are reconciled. It highlights both interpretive capabilities and limitations of social actors within the dominant discourse of the contemporary social-economic system.